Effective date: May 8, 2026
Last updated: May 8, 2026
Last updated: May 8, 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to make them work more efficiently, and to provide reporting and personalization. We use the term “cookies” in this Notice to include cookies and similar technologies — pixels, web beacons, local storage, SDKs, and server-side identifiers — which together help us recognize devices, sessions, and preferences. Cookies may be:- First-party (set by Neuroscale) or third-party (set by a service provider on our behalf).
- Session (deleted when you close your browser) or persistent (remain until they expire or you delete them).
- Essential or non-essential, as described below.
2. Categories of cookies we use
Essential
Required for our websites and services to function. They enable core security, authentication, and infrastructure functions. You cannot opt out of essential cookies because the services would not work without them.Performance and analytics
Help us understand how visitors interact with our websites and services so we can improve them. Where required by law, these are only set after you consent.Functional
Remember choices you make (language, region, preferences) and provide enhanced features.Advertising / marketing
Used to deliver relevant marketing or to measure the effectiveness of our marketing. Where required by law, these are only set after you consent. The advertising and marketing tags Neuroscale uses (LinkedIn Insight Tag, Meta Pixel, and Google Ads conversion tracking) are configured for campaign measurement and conversion attribution; Neuroscale does not currently use these tags to enable cross-context behavioral advertising or to “sell” or “share” personal information for cross-context behavioral advertising as those terms are defined under the CPRA. If this practice changes, the change will be reflected in this Notice and in our Privacy Notice, and Californians will be offered the “Do Not Sell or Share” opt-out described in §6.3. Cookies and similar technologies in use
| Name | Purpose | Duration | Type | Provider |
|---|---|---|---|---|
| Session token | Authenticates your logged-in session | Session | Essential | Neuroscale (first-party) |
| CSRF token | Protects against cross-site request forgery | Session | Essential | Neuroscale (first-party) |
| Load balancer affinity | Routes your requests to the appropriate server | Session | Essential | Neuroscale / AWS (first-party) |
| Cookie consent state | Remembers your cookie preferences | 12 months | Essential | Neuroscale (first-party) |
PostHog (self-hosted) — ph_* | First-party product and website analytics; runs on Neuroscale-operated infrastructure | Up to 12 months | Performance / analytics | Neuroscale (first-party, self-hosted PostHog) |
Mixpanel — mp_* | Product and marketing analytics, funnel and retention measurement | Up to 12 months | Performance / analytics | Mixpanel, Inc. (third-party) |
LinkedIn Insight Tag — li_*, bcookie, bscookie, lidc | Marketing campaign measurement and audience insights for LinkedIn ads | Up to 24 months | Advertising / marketing | LinkedIn Corporation (third-party) |
Meta Pixel — _fbp, fr | Marketing campaign measurement and audience insights for Meta (Facebook / Instagram) ads | Up to 90 days (_fbp); up to 90 days (fr) | Advertising / marketing | Meta Platforms, Inc. (third-party) |
Google Ads — _gcl_au, _gcl_aw, NID | Conversion measurement and audience insights for Google Ads | Up to 90 days (_gcl_*); up to 6 months (NID) | Advertising / marketing | Google LLC (third-party) |
4. Consent management
We use Cookiebot (Cybot A/S) to manage cookie consent on our public websites. When you first visit, you’ll see a Cookiebot banner letting you accept or reject non-essential categories (analytics, functional, advertising) on a per-category basis. You can change your choices at any time using the “Cookie preferences” link in the footer of our website, which re-opens the Cookiebot dialog. Cookiebot enforces these choices: non-essential tags (Mixpanel, LinkedIn Insight Tag, Meta Pixel, Google Ads) are blocked from loading until you grant the corresponding category of consent, and PostHog is configured to suppress its own cookies until consent is recorded.5. Your choices and opt-outs
You can control cookies in several ways:- In-product cookie preference center — open at any time from the footer of our public websites.
- Browser controls — most browsers let you block or delete cookies through their settings. Note that blocking essential cookies will break parts of the services.
- Global Privacy Control (GPC) — where required by applicable law, we treat a GPC signal as a valid opt-out preference signal for sales / sharing of personal information (Neuroscale does not sell or share for cross-context behavioral advertising; this opt-out applies if our practices change).
- Do Not Track (DNT) — we honor DNT and similar signals where required by applicable law. Otherwise, our websites do not currently respond to DNT signals; we use the in-product CMP and GPC as the primary opt-out mechanism.
- Industry opt-outs — for advertising cookies (where used), you can opt out via optout.aboutads.info (Digital Advertising Alliance) and youronlinechoices.eu (European Interactive Digital Advertising Alliance).
6. Region-specific notices
European Economic Area, United Kingdom, and Switzerland
Non-essential cookies (analytics, functional, advertising) are set only after you provide consent through our cookie banner. You may withdraw consent at any time using the cookie preference center. We rely on the strict-necessity exemption for the essential cookies listed above.California (CCPA / CPRA)
Neuroscale does not sell personal information or share it for cross-context behavioral advertising. If our practices change, you will be able to opt out by:- Following the “Do Not Sell or Share My Personal Information” link in the footer of our website;
- Configuring your browser to send a Global Privacy Control (GPC) signal; or
- Emailing privacy@neuroscale.ai.
Other US states
Residents of states with comprehensive privacy laws may exercise opt-out rights as described in our Privacy Notice.7. Changes to this Notice
We may update this Cookie Notice as our practices change. The “Last updated” date at the top of this page reflects the most recent revision.8. Contact
- Privacy / cookie questions: privacy@neuroscale.ai
- Legal: legal@neuroscale.ai
- Postal: NEUROSCALE LLC, 46175 Westlake Dr Ste 300, Sterling, VA 20165